{"id":1684,"date":"2025-08-26T20:07:31","date_gmt":"2025-08-26T20:07:31","guid":{"rendered":"https:\/\/charit.io\/?p=1684"},"modified":"2025-08-26T20:07:31","modified_gmt":"2025-08-26T20:07:31","slug":"principe-n1-la-premiere-impression-change-tout","status":"publish","type":"post","link":"https:\/\/charit.io\/fr\/2025\/08\/26\/principe-n1-la-premiere-impression-change-tout\/","title":{"rendered":"Principe n\u00b01 : La premi\u00e8re impression change tout"},"content":{"rendered":"<h3 data-start=\"199\" data-end=\"255\">\ud83c\udfaf Principe n\u00b01 : La premi\u00e8re impression change tout<\/h3>\n<p>\ud83d\udda5\ufe0f <strong data-start=\"612\" data-end=\"657\">Sur CHARIT, votre page est votre vitrine.<\/strong> C'est l\u00e0 que commence la relation avec vos futurs soutiens.<\/p>\n<p data-start=\"257\" data-end=\"461\">\ud83d\udd2c <strong data-start=\"260\" data-end=\"275\">Psychologie<\/strong> : un visiteur d\u00e9cide s'il va faire un don ou quitter la page <strong data-start=\"337\" data-end=\"363\">en moins de 7 secondes<\/strong>.<br data-start=\"364\" data-end=\"367\" \/>Et dans ce laps de temps, ce ne sont <strong data-start=\"404\" data-end=\"440\">ni les chiffres ni les arguments<\/strong> qui comptent, mais :<\/p>\n<p data-start=\"463\" data-end=\"606\">- un <strong data-start=\"468\" data-end=\"484\">design clair<\/strong> et sans surcharge,<br data-start=\"503\" data-end=\"506\" \/>- des <strong data-start=\"512\" data-end=\"531\">visages humains<\/strong> et des <strong data-start=\"539\" data-end=\"560\">\u00e9motions sinc\u00e8res<\/strong>,<br data-start=\"561\" data-end=\"564\" \/>- un <strong data-start=\"569\" data-end=\"605\">message simple et compr\u00e9hensible<\/strong>.<\/p>\n<p data-start=\"463\" data-end=\"606\">\n<h3 data-start=\"724\" data-end=\"793\">\ud83d\udca1 Ce que vous pouvez faire tout de suite sur votre page CHARIT :<\/h3>\n<p data-start=\"795\" data-end=\"1382\">- <strong data-start=\"797\" data-end=\"821\">Ajoutez une banni\u00e8re<\/strong> accueillante, avec une phrase forte sur votre mission ou vos valeurs.<br data-start=\"891\" data-end=\"894\" \/>- <strong data-start=\"896\" data-end=\"929\">Int\u00e9grez des photos ou vid\u00e9os<\/strong> qui illustrent votre action - en toute discr\u00e9tion et selon l'image de votre association.<br data-start=\"1018\" data-end=\"1021\" \/>- <strong data-start=\"1023\" data-end=\"1060\">Montrez vos activit\u00e9s culturelles<\/strong> : conf\u00e9rences, visites guid\u00e9es, \u00e9v\u00e9nements, publications, coulisses... Donnez \u00e0 voir ce que vous faites, concr\u00e8tement.<br data-start=\"1177\" data-end=\"1180\" \/>- V\u00e9rifiez la <strong data-start=\"1194\" data-end=\"1212\">version mobile<\/strong> : tout doit \u00eatre clair et accessible, m\u00eame sur un petit \u00e9cran.<br data-start=\"1275\" data-end=\"1278\" \/>- \u00c9vitez les \u00e9l\u00e9ments superflus : trop de polices, de blocs ou de logos peuvent distraire ou faire fuir.<\/p>\n<p data-start=\"1389\" data-end=\"1509\">\n<p data-start=\"1389\" data-end=\"1509\">\ud83c\udfac <strong data-start=\"1392\" data-end=\"1406\">L'objectif<\/strong> : cr\u00e9er une page simple, vivante et authentique, qui donne envie de s'engager - et surtout, de rester.<\/p>","protected":false},"excerpt":{"rendered":"<p>\ud83c\udfaf Principe n\u00b01 : La premi\u00e8re impression change tout \ud83d\udda5\ufe0f Sur CHARIT, votre page est votre vitrine. C\u2019est l\u00e0 que commence la relation avec vos futurs soutiens. \ud83d\udd2c Psychologie :&#8230;<\/p>","protected":false},"author":2,"featured_media":1685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":{"0":"post-1684","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-les-conseils-de-collecte"},"_links":{"self":[{"href":"https:\/\/charit.io\/fr\/wp-json\/wp\/v2\/posts\/1684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/charit.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/charit.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/charit.io\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/charit.io\/fr\/wp-json\/wp\/v2\/comments?post=1684"}],"version-history":[{"count":1,"href":"https:\/\/charit.io\/fr\/wp-json\/wp\/v2\/posts\/1684\/revisions"}],"predecessor-version":[{"id":1686,"href":"https:\/\/charit.io\/fr\/wp-json\/wp\/v2\/posts\/1684\/revisions\/1686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/charit.io\/fr\/wp-json\/wp\/v2\/media\/1685"}],"wp:attachment":[{"href":"https:\/\/charit.io\/fr\/wp-json\/wp\/v2\/media?parent=1684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/charit.io\/fr\/wp-json\/wp\/v2\/categories?post=1684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/charit.io\/fr\/wp-json\/wp\/v2\/tags?post=1684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}